Wild Sugar

Little Guide Augusta • Eat Local • Pg. 69

The Story

Wild Sugar was created with a simple idea in mind: offer a place where people can slow down and savor something sweet. Owned by Haley Smallwood, who has deep roots in the community, this family-run shop has become a cheerful gathering spot where guests leave feeling a little lighter than when they arrived. Friendly faces and an easygoing energy make it just as inviting for a quick after-school stop as it is for a weekend family outing.

Inside, the menu stretches well beyond soft serve and frozen yogurt. Locally crafted fudge, cookies, brownies, chocolate-covered pretzels, and flavored popcorn fill the cases, giving “kids of all ages” plenty to choose from. A steady stream of regulars keeps the shop lively, and Wild Sugar regularly hosts pop-ups, birthday parties, spirit nights, holiday events, character visits, and live music. With pre-ordered treats available for celebrations and gatherings, it’s more than a dessert stop—it’s a place where connections grow and sweet memories take shape.