Allie Mae Perkins founded The Beautiful Life Makeup & Hair Company in 2016. What began as a solo makeup artist’s passion quickly grew into a thriving business. Within a year, rising demand led Allie to expand, and today, The Beautiful Life staffs over 20+ highly skilled makeup artists, hairstylists, and an administrative team dedicated to top-tier service.
Based in Bakersfield, CA, with team members in Los Angeles, Tehachapi, and Delano, The Beautiful Life provides on-location services across California, the U.S., and internationally. Specializing in luxury makeup and hairstyling for weddings, special events, TV, and film, The Beautiful Life is known for professionalism, expertise with all skin tones and hair textures, and seamless execution of multi-day and high-profile events. Beyond beauty services, the company offers hands-on Makeup 101 classes, Summer Beauty Workshops, and Glam Parties for a fun, interactive beauty experience. Allie is also a sought-after speaker, inspiring girls and women in beauty, confidence, business, and entrepreneurship.
More than just a beauty company, The Beautiful Life is a movement—empowering, inspiring, and building confidence in every client. It also serves as a platform for aspiring beauty professionals to learn, grow, and thrive.
For more information and to book please visit The Beautiful Life online. Services by appointment only.
